PLAZA ON PONCE

Originally opened in 1939 as Briarcliff Plaza, it was one of the city’s first shopping centers designed for the automobile era, complete with convenient off-street parking.

Plaza on Ponce is a historic retail and entertainment destination along Ponce de Leon Avenue in Atlanta’s Poncey-Highland neighborhood. Today, it blends its vintage roots with a mix of local shops, casual dining, and neighborhood hangouts, offering a distinctly authentic Atlanta experience.

At the heart of the plaza is the iconic Plaza Theatre, the city’s longest-running independent movie theater. Known for its eclectic programming—from indie films to cult classics and special events—it serves as a cultural anchor for the area and a beloved gathering place for film enthusiasts. Its retro marquee and intimate screening rooms capture the charm of old Atlanta while continuing to evolve with modern audiences.

Surrounded by a rapidly developing corridor, Plaza on Ponce stands out for its character and history. While nearby destinations have grown more polished and upscale, the plaza maintains a laid-back, slightly nostalgic atmosphere that reflects the city’s creative spirit. Whether you’re catching a film, exploring local businesses, or simply passing through, it offers a unique glimpse into Atlanta’s past and present.